Hiring a logo design house

Wed, 03 Feb 2010 10:17:25 GMT

Tips on selecting a logo design company

“My cousin Tom is a logo designer. He charges $50!”

I am sure most of you out there have at one point or another heard this phrase spoken by a friend or colleague. This is where the old adage “You get what you pay for” really shines. Now I am not insinuating that Tom is a horrible designer, or you shouldn’t trust someone who is offering this price point.

Just keep in mind that the average cost of a logo design by any professional often considers the cost of operating a business. How can a designer who is full time (this is important to note) be able to manage their mortgage, car, and family making $30 per logo? So now you are thinking about why you should hire a designer to make your company logo. This is the answer in 3 words. Because It Matters.

It is important to invest in a quality image for your company and without going too much into detail about what makes a logo design great (I’ll save that for another blog) just note that your company image is being reviewed subconsciously by potential consumers every day. So if your logo invokes emotions that negatively impact your customers, your bottom line will feel the blow.

So here are the Top 3 Tips on hiring a logo design house that best suits you and your needs.

• Review their work. This may seem obvious, but too many people hire companies or individuals, before seeing a portfolio. This is sure to end in disaster. With design being highly subjective, you must find the right “style” of designer, which fits your needs.
  
  
• Interview the designer. You need to know if the individual you’re working with will mesh well with your personality. Just think, what happens if you’re a laid back individual, who hires a high strung designer? Or vice versa. This is an important but over looked tip.
  
  
• Trial Run. See if you can offer the designer or design house a smaller project before you give them the entire image of your brand. This will give you the best idea of how they work, and what quality of product they produce.

So now what? Get out there and make the calls, send the emails, do what you have to do to get in front of a logo design house, or freelance designer. If you need any more advice please feel free to leave a comment below or shoot me off an email with some info on your specific situation.  

Comments

Add Your Two Cents

Feel like commenting... well here's your chance!

Name

Email

Website

Comments